my role
Conceptualization
Photography
Conceptualization
Visual identity
Naming
Photography
Campaign
/fictional/client
Globus
about
Memento is a clothing rental service by Globus that shapes the future of fashion consumption by prioritizing use over ownership. More than just a rental service, it offers an authentic experience that transforms everyday moments into cherished memories.
Memento is a clothing rental service by Globus that shapes the future of fashion consumption by prioritizing use over ownership. More than just a rental service, it offers an authentic experience that transforms everyday moments into cherished memories.
The visual identity draws on the evocative power of the word “Memento,” a term that resonates with nostalgia and remembrance, inviting users to embrace unique experiences that transcend trends. My role was to develop this concept and create the visual identity and launch campaign that bring this vision to life.
